Beyond designs, we provide strategic planning and branding with Combo solutions that can address our clients’ concerns effectively and specifically.
A brand is more than just a name with a logo; it is a ‘being.’
The foundation is laid at this stage by determining what this brand stands for, who this brand is, if it is a person, what it thinks, and why it exists.
To complete this stage, our strategic planners analyze data
with these steps:
1. Recognize the company’s advantages and disadvantages, as well as its distinctiveness.
2. Investigate the behavior of prospects or target groups. Who the customers are. What they are looking for. How they perceive the brand.
3. Learn what the competitors in the market have to offer.
Examine their and our client’s market positions. Positionize the brand at the right spot.
The brand image has an impact on the consumers and it is what sets the brand apart from the same products of other brands.
For Data Collecting Methods, we use several methods to search and collect data before running an analysis.
Brand Design Direction is a compass that we need to check before beginning a journey. After we get the concept of the brand as a ground work, we move on to building the concept into concrete. Visualize it in a way that all parties, internal and external, understand how the brand will turn out to be with design elements such as Mood&Tone, Color Scheme, Elements, Font, Space, Style and more.
Following the clear visualization of the brand, the designers work on crafting the design to suit the brand’s direction, personality, brand being, and brand declaration.
We would normally propose 2-3 designs with the same concept and direction, chosen from dozens of designs. When the design has been decided upon, the only thing left to do is finish it. To complete the artwork, studio shooting, photography, and retouching may be needed, depending on the concept of the design.
• On air
• On Channel
• On ground
Communicate the brand in accordance with Brand Being and Brand Declaration. Use the right media to relay the messages in each
Customer Decision Journey.