Bioveggie

The project of rebranding a 12-year-old vegetable tablet brand where a new packaging and a new concept create a clearer brand identity and a stronger brand differentiation.

Bioveggie stepped into business by taking the lead as the first vegetable tablet brand in the market, standing out with five color vegetables which were dietary trends during that time.

10 years later, it turns out that other selling points of Bioveggie tend to meet current consumer needs better, whether the natural procedure which fully retains vegetable nutrients or the food safety as only non-chemical vegetables from Royal Project are used. Since we decided to highlight such points, our design direction portrays the naturalness representing the experience of obtaining nutrients from a whole bowl of salad through these five small tablets, leading to the new concept ‘Healthy Complete Veggie Box’.