Thipparot

The third generation heir and his(หรือher) friends were running the business and wanted a serious rebranding. We started off with a branding workshop where old and new customers were interviewed in order to find the new segment. The new brand being ‘ความสุขระดับตำนาน’ was born. The character of Thipparot is Thai, nostalgic, creative, and happy. The designs borrow existing elements of the brand while the brand being is emphasised through designs.

Thipparot now has chain stores in malls, which are supported by old customers and attract new ones.