Bonchon

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Bonchon

Bonchon’s identity focuses on the concept of ‘a lively and flavorful Bonchon neighborhood’, the joyful area where people meet up and enjoy preferred dishes from various Korean menus. The concept involves a mixture of street patterns and elements arranged in fresh angles and perspectives for uniqueness. Also, the overall red color ratio is increased and the sense of joy is added with human-featured photographs that help highlight the satisfying emotions and the lively energy along with the mouth-watering food porn photos.

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